With 2013 coming to a close, it’s only natural that we recognize all the year’s bests, and the One Show Awards has taken the initiative to highlight some of the best automotive ads that aired this year. While there were many memorable ones we saw during the Super Bowl, producers have narrowed it down to five finalists for the 2014 One Show Automobile Advertising of the Year Award in the Broadcast TV category. It’s no surprise that one of the finalists includes none other than Mr. Ron Burgundy, who starred in a few spots advertising the Dodge Durango. The “It Comes Standard” spot was the one producers chose, in which Mr. Burgundy can’t stop talking about the glove box, saying it can fit two turkey sandwiches and that it comes standard. Two of Honda‘s ads also made it into the top 5 — “Hands” and “Illusions,” which is packed with tons of trippy optical manipulations. Also on the list was Daimler’s commercial … [Read more...] about Auto Ad of the Year Finalists Revealed — Which Was Your Favorite?
Animals funny videos 2013
What does it mean to be the best? On the one hand, that’s a philosophical, if not rhetorical, question. On the other—and when we’re talking about what makes one car rise above its peers in terms perceived great-to-driveness—we can actually call out some specifics. Before we get into the particulars and finer points, let me attach our standard Motor Trend “of the Year” clause. Simply put, we’re talking about the best new cars this year. We’re not saying that this year’s champ is better than last year’s. That might very well be true, but we’re not saying. Not yet, anyway. Here’s how the competition works. Each year, we ask all the manufacturers for their hottest new sporty metal. And we don’t discriminate. Hot hatches, performance sedans, muscle cars, sports cars supercars, hypercars—we just don’t care. Some OEMs, such as General Motors, always seem to say yes, please beat the snot out of all … [Read more...] about 2015 Motor Trend Best Driver’s Car
Let’s get one thing sorted. The picture above is not, I repeat not, the wasabi-snorting-485-horsepower-3.7-second-to-60 Juke that Nissan has been teasing. Instead, this is the Nismo treated Juke we saw at the Chicago Auto Show in February. If you’re disappointed, or if the unusual confluence of shapes that is the Juke has made you throw up a little in your mouth, don’t click past the jump. We warned you. ExteriorCalling the Juke’s styling “not everyone’s cup of tea” (as one person I met put it) or even “polarizing” hardly begins to describe what’s going on here. My week with Nissan’s smallest crossover in America was filled with awkward stares, gaping mouths and looks of revulsion. But that’s not the whole story. For every 10 people that wanted to run the Juke out-of-town like villagers wielding pitchforks, there were two or three that thought it was fantastic looking. No, cross that, they wanted to bear the … [Read more...] about Review: 2013 Juke Nismo (Video)
Last year, 16 car commercials ran during the Super Bowl. This year, as of a few days ago, only nine were scheduled. Traditional heavy hitters like Ford and Audi decided not to participate for a number of reasons, ranging from strong sales (2014 was a great year for car sales, and January volume was up 13 percent versus a year ago) to the fact that there aren’t a lot of new, mainstream product introductions right now. And then there was the incredibly high price: The peak cost for a spot in Super Bowl XLIX was $150,000 per second—that money pays for a lot of digital ads and assorted social-media initiatives. But then something happened (drastic rate slashing, perhaps?) and the floodgates opened. In the end, nearly as many car spots ran during this year’s game as last year. To maximize the buzz, many of the originally planned ads were released online at least a week ago. In fact, we’ve reviewed a number of them already, but here … [Read more...] about Super Bowl XLIX Car Commercials Rated: The Best, the Worst, and the WTF