I’m on the gleaming floor of a state-of-the-art mobile hospitality suite set atop the Las Vegas Motor Speedway, surrounded by charging-bull-clad hipsters sipping icy cocktails, when I get my first taste of Red Bull’s Augmented Racing app for the iPhone and iPod Touch. Yes, the Austrian company famous for its taurine-rich 8.4-ounce energy drinks, and more recently, its championship-winning Formula 1 racing outfit, has officially entered the app world, or more specifically, the racing app genre. But unlike the hundreds of miniaturized virtual driving games, Red Bull’s app lets users design and race on their own curvaceous paths by using a 12-pack or more of — you guessed it — Red Bull. With the cacophony from the day’s NASCAR Sprint Cup peloton passing us every few seconds, I struggle to hear my instructor Lindsey’s detailed explanation of what I’m about to experience. It took designers 18 trial-and-error-filled months to bring Augmented … [Read more...] about Rolling with Red Bull’s Augmented Racing App
Red bull amaphiko
Last Sunday, taking a short break from motorized things that go fast on wheels, I attended an event all about motorized things that go fast with wings: the Red Bull Air Races in San Diego. Stop two on the series’ 10-race global tour (the first race took place in Abu Dhabi; the November finale will travel to Perth, Australia), the San Diego event attracted some 63,000 fans, many no doubt witnessing their first-ever racing in the skies. Unlike the legendary Reno Air Races, in which aircraft battle wing-to-wing around a huge oval course at maximum speed (in the top Unlimited class, Reno racers approach 500;mph — often just 50 feet off the ground), the Red Bull series is all about supreme precision while flying against the clock. No wide-open oval course here: In the Red Bull events, pilots hurl their highly maneuverable, propeller-driven monoplanes though a twisting, absurdly tight course marked by 65-foot-tall, air-filled latex pylons (in this case, laid out over the waters … [Read more...] about Motor Racing In 3D Red Bull Style
According to a recent Associated Press report published by ESPN, Austrian energy drink maker Red Bull will pull out of the NASCAR Spring Cup Series at the conclusion of this season. Red Bull has had a less-than-stellar history with NASCAR since it started to compete in the sport in 2007. According to anonymous sources, a Red Bull team official traveled to The Helluva Good! Sour Cream Dips 400 at Michigan Speedway to brief automotive industry big-wigs on Red Bull’s decision to pull out of NASCAR. While there’s no official reason why Red Bull is pulling out of the Sprint Cup series due to it not being confirmed yet, there is some speculation as to why the Austrian energy drink manufacturer would be pulling out of NASCAR. While Red Bull has had some success in other sporting ventures, NASCAR hasn’t been one of them. Red Bull has had much success with its two Formula 1 teams which includes Sebastian Vettel, who is the reigning Formula 1 champion and current points leader … [Read more...] about We Hear: Red Bull to Pull Out of NASCAR at End of Season
At first glance, it seemed a bit strange when Infiniti signed a sponsorship deal with Formula 1’s Red Bull Racing earlier this year. After all, Red Bull uses Renault engines — what does Infiniti have to do with that? Well, Infiniti is Nissan’s luxury arm, and Nissan is exactly one half of the Renault-Nissan Alliance. And the world still makes sense. Or does it? When Infiniti first agreed to sponsor Red Bull Racing, there was loose talk that Infiniti would help the Red Bull team develop a KERS system for use in its F1 efforts. While nothing of the sort has yet come to fruition yet, rumor has it that Red Bull might actually be helping Infiniti engineer a car for the street. Autocar is reporting that Red Bull Racing boss Christian Horner told them that he wants to use Red Bull Racing’s expertise outside of the realm of Formula 1. “Red Bull used to be known only as an energy drink company, but now it is recognized as an engineering team,” Horner said. … [Read more...] about Infiniti, Red Bull F1 May Collaborate on Road Car – Good Idea?
Aston Martin have returned to Formula 1 but with Red Bull – not Force India – to create a “next generation hypercar.” Red Bull announced on Friday the new deal, which will see Red Bull and Aston Martin collaborate to produce an Aston Martin hypercar. Codenamed Project ‘AM-RB 001’, Red Bull’s technical guru Adrian Newey will team up with Aston Martin’s creative officer Marek Reichman. The press released read: “Combining the strongest elements of Red Bull Racing, Red Bull Advanced Technologies and Aston Martin, this new Innovation Partnership unites the world’s best aerodynamicists, composite experts and manufacturing masters. “All the parties offer different elite capabilities ensuring that Project ‘AM-RB 001’ promises to be an exciting prospect for customers and enthusiasts around the world.” Team boss Christian Horner has hailed the new partnership. “This is a very exciting project for everyone … [Read more...] about Aston Martin, Red Bull form ‘hypercar’ partnership
Sauber's Monisha Kaltenborn has some harsh words for Red Bull, saying they should accept whatever engine they are offered for 2016 as "they have really been getting away with so much" in recent years. It remains unclear whether or not Red Bull and Toro Rosso will be on the F1 grid next year after their billionaire owner Dietrich Mateschitz threatened to pull out both teams if they fail to secure a fast and reliable engine supplier. Ferrari initially offered to supply Red Bull with 2015 engines, but the Milton Keynes-based squad saw it as a slap in the face as they want parity with the works team. Red Bull's quest for the latest engines has since received a boost as the FIA has announced that the latest regulations stipulate that customer teams can't be given year-old engines. However, Sauber team principal Kaltenborn doesn't have much sympathy for Red Bull. "We have had a long history with them because we got them into the sport and had 10 years co-operation," she told Sky Sports. … [Read more...] about Red Bull told to ‘live with what they get’
Red Bull and sister team Toro Rosso could be powered by Ferrari from 2016, according to a report in the German press. The two Red bull-backed outfits are currently partnered with French manufacturer Renault, but the relationship that brought four consecutive Drivers' and Constructors' Championships has fractured of late due to Renault's failure to produce and engine that's able to challenge for victories. Red Bull have endured a highly frustrating 2015 season in which they have collected just 54 points from seven races and have failed to secure a podium finish. As a result, there has been much speculation that Red Bull will look to leave F1 if Renault are unable to make them competitive, while a mooted partnership with Audi has been quashed. According to German publication Sport Bild, a possible solution to the Milton Keynes-based team's struggles is a link up with Ferrari in 2016, even though their deal with Renault runs through next season. While a Red Bull-Ferrari partnership may … [Read more...] about Red Bull to switch to Ferrari?
As Red Bull leapfrogged Ferrari in the standings, Lewis Hamilton says it the Milton Keynes team that is looking the most likely challengers to Mercedes. Although Ferrari began this season as best of the race joining Mercedes on the podiums, it is Red Bull who have emerged as the stronger challenger in recent weeks. In the last four grands prix, Red Bull have managed five top three results whereas Ferrari have just one. That form culminated in Red Bull’s first double podium of this season championship in Germany where Daniel Ricciardo was second to Max Verstappen’s P3. As such Red Bull have moved up to second in the Constructors’ standings on 256 points, 14 ahead of Ferrari. “Red Bull is definitely our closest competitor,” championship leader told F1i. “Daniel is performing really well and so is Max, and it’s not just because of them it’s because they’ve got a great team. “They’ve got a very, very strong team. I think … [Read more...] about Hamilton: Red Bull is our closest competitor
Max Verstappen’s promotion to Red Bull Racing felt like a good ‘old-fashioned’ Formula 1 news story when it was announced. It wasn’t so much what had happened, but the timing of it that spoke volumes. Grand prix racing is as ruthless an exponent of the evolutionary theory as you will find in top level sport. It is an environment where even talented, highly rated drivers can be dispensed with to make way for a sparkling, once-in-a-generation prodigy. It remains a matter of opinion, rather than record, as to whether Max Verstappen measures up to that bill - although the evidence suggests he could do - and Red Bull’s hard-nosed driver manager Helmut Marko obviously believes this is the time for him to show it. Daniil Kvyat is the man to suffer as a result. But when observed through the Darwinian prism, it’s not at all surprising to see Red Bull promote the exciting Dutchman, all but 18, to its multiple championship-winning ‘A-Team’ in place … [Read more...] about Red Bull’s driver shuffle shows there’s no room for sentiment in F1
For those of us who participate in F1 from the sofa, Red Bull team principal Christian Horner sprang to notice a month ago after his drivers, Mark Webber and Sebastian Vettel, had collided racing for the lead of the Turkish Grand Prix, costing the team 43 points in two championships. In the maelstrom of interviews that followed, Horner showed remarkable poise, avoiding any display of frustration and refusing to blame either driver yet injecting enough steel into his clipped answers to convince anyone that his inevitable enquiry would be thorough and pitiless. People found themselves wondering as much about Horner as the incident – what is he really like? See pics from Horner's career and Red Bull's season so far The answer seems to be that Horner really is as calm and composed as he appears. After Istanbul he didn’t shout at anyone, he says. Certainly for an F1 luminary, his ego seems unusually well suppressed when I met him at Red Bull’s Milton Keynes HQ … [Read more...] about British GP: Red Bull boss interview